Columbus Service Business Cuts Load Time 4x Migrating WordPress → React
An 8-year-old WordPress site bloated with 41 plugins and a 3.4s load time. We migrated to our AI-built React platform with zero ranking loss and a 4x speed improvement.
4.3x
Load time improvement
38→96
Mobile PageSpeed
+38%
Organic sessions, 90d
0
Rankings lost
The situation
The site had been built on WordPress in 2017, accumulated 41 active plugins, and was scoring 38 on mobile PageSpeed. Rankings were slipping quarter over quarter; the owner suspected (correctly) that speed was the cause.
What we did
We rebuilt the site on our AI-built React platform, ported all content with a careful 301 redirect map, kept URL structure identical to preserve link equity, and pre-rendered every public route at build time so crawlers see complete HTML.
What changed
Mobile PageSpeed went from 38 to 96. Median load time went from 3.4s to 0.8s. Rankings held flat through the migration week and began climbing in week 3; organic sessions were up 38% within 90 days.
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