Westerville Wellness Clinic Owns Page One for 22 Local Keywords
A multi-service wellness clinic with a generic "everything bagel" website. We split services into dedicated pages, built a Westerville-specific content layer, and shipped a weekly blog cadence. They now hold page one for 22 high-intent local keywords.
9.3x
Organic traffic growth
22
Page-one keywords
9 mo
Time to result
4
AI engine citations
The situation
The clinic offered 8 different services (hormone, weight loss, IV, nutrition, peptides, etc.) but the website had a single Services page with bullet lists. Organic traffic was flat at ~150 sessions/month for over a year.
What we did
We built dedicated service pages for each of the 8 services with unique copy, schema, and CTAs. We added a Westerville-specific landing page, a weekly provider-authored blog cadence (one post per service per quarter), and AEO-friendly FAQ blocks on every service page.
What changed
Organic traffic grew from ~150 to ~1,400 sessions/month over 9 months. The clinic now ranks on page one of Google for 22 local keywords and shows up in 4 ChatGPT and Perplexity recommendations we test monthly.
“Splitting our services into their own pages was the single biggest unlock. Every page now ranks for its own keywords instead of fighting itself.”
Westerville Wellness Clinic Owner
TRSC client (anonymized)
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