How One Columbus Clinic Started Getting Booked Off ChatGPT
We implemented a full AEO stack — direct-answer FAQ structure, FAQPage + Speakable + LocalBusiness schema, author attribution, and IndexNow. The clinic began receiving inquiries explicitly attributed to ChatGPT within 60 days.
60 d
Days to first AI citation
4/8
AI engine query coverage
1–3
AI-attributed inquiries / mo
100%
Pages with schema coverage
The situation
The clinic had decent traditional SEO but zero presence in AI search. Patients increasingly reported "I asked ChatGPT for a recommendation in Columbus and you weren't mentioned."
What we did
We restructured every key page with 40–60 word direct-answer paragraphs at the top of each section, added FAQPage + Speakable + LocalBusiness + Person schema sitewide, attributed every guide and blog post to a named provider with a Person entity, registered with IndexNow for real-time indexing, and added an llms.txt at the root.
What changed
Within 60 days, monthly tests showed the clinic appearing in ChatGPT and Perplexity recommendations for 4 of 8 tested queries. By day 120, the practice received its first call where the patient said "ChatGPT recommended you." Now ~1–3 such mentions per month.
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