Columbus Med Spa Grows Booked Consults 3x in 6 Months
A solo-NP med spa was getting heavy Instagram engagement but minimal Google traffic. We rebuilt the site on our React platform, launched service-and-neighborhood landing pages, and added AEO schema. Booked consults tripled in 6 months.
3.5x
Booked consults from organic
92
Mobile PageSpeed score
0.7s
Median load time
6 mo
Time to result
The situation
The practice had been operating for 3 years on a Squarespace site with a single 'Services' page. They were getting 40–60 Instagram followers a week but only 2–5 booked consults from Google per month, despite spending on boosted posts.
What we did
We migrated the site to our AI-built React platform with sub-second load times, broke the services page into 9 dedicated landing pages (Botox, filler, Morpheus8, BBL, weight loss, etc.), added LocalBusiness + FAQPage + Speakable schema, and built neighborhood landing pages for Dublin, Short North, and Westerville. We also implemented the GBP weekly maintenance workflow and the AEO content cadence.
What changed
By month 6, organic Google bookings went from ~4/month to ~14/month. The practice received its first attributable booking from a ChatGPT recommendation in month 4, and now receives roughly 1–2/month from AI engines.
“We stopped chasing Instagram engagement and started measuring booked consults. Within 6 months, the website was outproducing our paid social.”
Columbus Med Spa Owner, NP
TRSC client (anonymized)
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