Why Bing Matters for Your Business
Bing powers more searches than many realize, especially through the Microsoft ecosystem. Ignoring Bing means missing valuable traffic.
The Microsoft Ecosystem
Bing Powers Microsoft Edge default, Windows search, Cortana, Xbox searches, and Office integrations.
Bing Unique Audience
Older demographic, higher income average, less tech-savvy users, and B2B decision makers.
Bing SEO Differences
What Bing Values: exact match keywords, social signals, high-quality backlinks, multimedia content, and older established domains.
Bing Webmaster Tools
Setup: verify your site, submit sitemap, configure settings, and monitor performance. Key Features include search performance data, crawl information, SEO reports, backlink data, and keyword research.
Optimization Tips
Include keywords in exact forms, build social media presence, create multimedia content, optimize for local searches, and submit content directly.
The Opportunity
Less competition on Bing means easier rankings for many businesses. A diversified search strategy reduces Google dependency.
Bing SEO Services
The Real Social Company optimizes for all search engines including Bing.