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How Often Should You Update Your Website

August 1, 2022July 19th, 2025
How Often Should You Update Your Website

One important aspect of online marketing is website refreshment. Marketing professionals recommend refreshing your website every 2 years. This process is crucial to keeping your website users interested and engaged.

There are numerous reasons to refresh your website. The first reason is to keep your website looking modern. Websites that look dated will turn users off. A website refresh can bring a new look to your site, making it more visually appealing.

Another reason to refresh your website is to keep it updated with the latest information. As technologies change and new trends emerge, you’ll want to update your website to reflect these changes. Having up-to-date information will help keep your website users interested and engaged.

A website refresh can also help improve your website’s search engine ranking. By updating your website’s content and structure, you can improve your site’s search engine ranking. This will help you attract more website visitors.

Finally, refreshing your website can help keep your website users engaged. By adding new content and making changes to the layout and design of your website, you can keep users interested and engaged. This will help keep them coming back to your website.

If you’re considering refreshing your website, there are a few things to keep in mind. First, make sure you have a plan. Know what changes you want to make and what you hope to achieve. Second, make sure your website is responsive. A responsive website will adapt to different screen sizes, making it look good on all devices. Third, make sure your website is user-friendly. Users should be able to easily find the information they’re looking for. Finally, make sure your website is updated with the latest information. Keep your website users engaged by adding new content and making changes to the layout and design of your website.

Refreshing your website every 2 years is a crucial part of online marketing. By keeping your website up-to-date, you can keep users interested and engaged.

No matter how often you update your website, it is important to do it every two years to ensure that your information is current and your website is performing at its best.

Joey Stardust

Joey Stardust Digital Marketing Pioneer | Tech Entrepreneur | Editor-in-Chief A web enthusiast since the dawn of the digital age (1984), I've left my mark across multiple industries. As Editor-in-Chief of TooSquare Magazine (featured on Wikipedia), I shaped tech and culture discourse during the internet's formative years. My technical roots run deep as the creator of Wurm Mud, an influential DIKU/ROM-based MUD source code that powered early online communities. My entrepreneurial journey includes founding InterZ0n3 Coffee Shop (a hacker-space café before its time) and launching Daddy Zero Clothing, blending subculture with streetwear. Today, I channel this diverse experience into The Real Social Company, where we combine old-school digital wisdom with cutting-edge social media marketing, SEO, and conversion-focused web design. Four decades in tech have taught me this: The platforms change, but the fundamentals of authentic engagement remain constant. Let's use that knowledge to make your brand impossible to ignore.

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Joey StardustFounder
With 20+ years in digital marketing, I specialize in helping medical spas, wellness clinics, and healthcare providers dominate their markets. My team and I have partnered with 300+ medical spas nationwide, driving patient acquisition through tailored SEO, conversion-focused web design (WordPress, Wix, Squarespace, Shopify), and data-driven social media strategies.
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Author Joey Stardust

Joey Stardust Digital Marketing Pioneer | Tech Entrepreneur | Editor-in-Chief A web enthusiast since the dawn of the digital age (1984), I've left my mark across multiple industries. As Editor-in-Chief of TooSquare Magazine (featured on Wikipedia), I shaped tech and culture discourse during the internet's formative years. My technical roots run deep as the creator of Wurm Mud, an influential DIKU/ROM-based MUD source code that powered early online communities. My entrepreneurial journey includes founding InterZ0n3 Coffee Shop (a hacker-space café before its time) and launching Daddy Zero Clothing, blending subculture with streetwear. Today, I channel this diverse experience into The Real Social Company, where we combine old-school digital wisdom with cutting-edge social media marketing, SEO, and conversion-focused web design. Four decades in tech have taught me this: The platforms change, but the fundamentals of authentic engagement remain constant. Let's use that knowledge to make your brand impossible to ignore.

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